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Responsive Web Design
Adobe XD
Adobe Photoshop


Jennie-O Turkey joined Hormel Foods in 2001, and it is now one of the largest turkey products producers in North America. The brand team wanted to redesign their website with the following goals in mind:

  • Simplify website navigation

  • Better browsing experience with their 800+ retail products and 1,000+ recipes

  • Easy to manage and update

  • Add "Where to Buy"

  • Add product reviews

I was the lead designer in this project and delivered 150+ pages of mockups. I worked closely with the internal team and brand team through the entire process—from goals communication, to strategy planning, to design and prototyping, to web development and testing, to content uploading and QA. The website is now significantly improved, and the project later expanded to revamp their eCommerce images for online retailers.

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