Hormel Mary Kitchen Hash

Responsive Web Design
Adobe XD
Adobe Photoshop

Hormel Mary Kitchen Hash is America's No.1 selling hash. Their corned beef and diced potatoes has been a classic served on the breakfast and brunch tables for more than 70 years. The brand team wanted to revamp their website, I  was tasked to redesign the website with a few goals in mind:

  • Responsive and mobile friendly design

  • ADA compliant

  • Increased SEO performance

  • Improving product and recipe pages

  • Add  "Where to Buy" page

  • Add product reviews

Other than product images and appetite appeal shots, the brand assets were very limited. I created digital graphic assets based on the brand's packaging, and documented them along the design journey. When the project ended, I handed off the mini assets style guide, this way the brand can use them across all channels and mediums digitally and consistently.​